The Genesis of a Project: Blending Business with Impact
Miracle joined the Online Research Programme (ORP) with a foundational interest in business and consulting, but she lacked a definitive roadmap. Under the guidance of her tutor, Ifeoluwa, she was challenged to build a comprehensive business plan from scratch. Seeking to create something with a measurable positive impact, Miracle developed a business model focused on collecting ocean plastic waste and recycling it into polyethylene terephthalate (PET) containers.
To ground her commercial model in real-world science, Miracle researched and integrated specific chemical and physical methodologies, including mechanical recycling and pyrolysis (the thermal degradation of organic material at elevated temperatures in the absence of oxygen).
Reflecting on her motivation during the programme, Miracle noted: “I wanted something impactful. If it’s business, I might as well do something that has a positive impact… It really showed that business can also help the environment.”


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