Martina Petrucci is not dabbling or experimenting – she is stacking steps toward a business she considers inevitable. Her Future Innovator’s Competition win fits perfectly into the plan. In her words, “I entered privately, not through my school… I decided to participate because, as in the future, I want to work in business.” For Martina, the Immerse Innovation Competition was simply the first validation point.

Step One: Idea into Validation

Martina’s rural healthcare chatbot wasn’t just a theory – it was “a practical solution with infrastructure, a business model, and clear alignment to global health goals.” She explains, “I focused on establishing an AI software which could help rural areas that don’t have access to medical consultation… So it would be the most accessible way to give them the medical care they need and they sadly don’t have.” Winninga 75% scholarship proved she could “pitch and persuade,” which she sees as key entrepreneurial skills.

Her invention was thoughtfully designed: “You would download an AI software, just like ChatGPT… input your symptoms and it can give you orientations on what disease or what you might be experiencing and the ways to approach it, so that the doctors in the area don’t have to be particularly trained.” 

Martina’s commitment to ethical responsibility is clear: “To ensure the privacy and security of our customers, we do not accept that through our device, medical new technologies are tested… we only accept the sharing of medicine that is already legally approved and tested worldwide.”

Step Two: Real-World Exposure

When it came to utilising her scholarship, Martina deliberately chose immersion over academics. “My time [on the entrepreneurship summer school in San Francisco] was very memorable mostly because I decided to not choose the academic approach, but the Career Insights approach… we had the possibility to speak one-on-one with startup leaders and even young people that once were our age and found themselves with the goals of entrepreneurship and then achieved the level where they are at now.” This first-hand exposure gave her “a playbook for how to take an idea from seed to scale.”

Step Three: Building Entrepreneurial Identity

Martina is already aligning her education with her trajectory as a founder. “In September, I’ll be starting business, math, economics and political sciences as my A levels.” She’s motivated by a legacy: “All the women in my family, my mother, my grandmother and my great grandmother, they’ve always been business leaders. So it’s something I believe I carry in my blood and I’ve always been exposed to my whole life since my mom’s business, since I was young, I’ve been in her facility.” Her long-term goal: “In the future, after I finish high school, I wish to attend an IB in the US or business program or in Singapore. After that, I will be looking forward to opening my own med facility in Miami… I’m interested in cosmetics and aesthetic medical procedures.”

Step Four: Leveraging AI as an Enabler

Martina embraces AI as her competitive edge, where others hesitate. She asserts, “For me at least, it’s not intimidating. As someone that looks into entrepreneurship as a potential career, I believe it could be more of an advantage, especially with data analytics. It could help me understand better the innovations and bring them to me and manage the machinery for the aesthetic procedures.” Still, she’s cautious: “We have to be careful because it could change many things drastically over the course of a small period of time. So we have to be careful about ethical concerns as well.”

Step Five: Choosing the Right Market

Her sights are set firmly on the US: “I believe that America is the best environment for startups, especially because financially they help you a lot… I really appreciate also how the legal structure works. For example, the medical sector is not as hard because in Europe there are many regulations… This open mindset I really appreciate and in Italy we don’t have that… I really like that and I’m really eager to enter that market.” Miami isn’t just a dream – it’s a pragmatic choice.

Closing

Martina isn’t waiting to “one day” become a founder – she’s already moving through every phase any startup would: idea, validation, exposure, identity, tools, market. She sums up her journey: “This experience is really good not only for the people that want to understand what they want to do, but also really see what is behind their goals and what actually takes to bring things to life when it comes to entrepreneurial ideas.” That’s why her business feels unstoppable: “the path is already being walked.”

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