Marketing & Entertainment
Pre-University Marketing & Entertainment Programme for Students in NYC
Immerse yourself in the dynamic world of marketing and entertainment with the Immerse Education Marketing and Entertainment Career Insights Programme in New York. Unveil the art of storytelling, analyse consumer behaviour, and explore media impact. In the vibrant cultural hub of New York, ignite your creativity and gain insights into crafting compelling narratives. This is a summer camp with an industry twist.
Immerse Education’s Marketing & Entertainment Programme in New York invites high school students aged 15 -18 to delve into the art of storytelling, consumer behaviour, and their real-world significance. This engaging summer school offers insights into the creative process and practical impact of marketing and entertainment.
An Exceptional Marketing & Entertainment Summer Course
The Immerse Education Marketing & Entertainment programme embarks on a journey through an industry built on storytelling, strategic branding, and the ever-evolving landscape of consumer behaviour.
The principal aim of this programme is to explore the intricate art of marketing and the powerful impact of visual communication. Students will actively engage with advertising agencies, media production companies, and immersive workshops to unravel the intricate threads that shape the marketing and entertainment industry.
By artfully weaving theoretical insights with experiential learning, participants will acquire the practical skills required to navigate and contribute to the dynamic marketing and entertainment landscape. This programme seeks to ignite participants’ creative sparks, enabling them to synthesize theoretical foundations with real-world applications, ultimately shaping their trajectory within the vibrant world of marketing and entertainment.
A Creative Marketing & Entertainment Camp
Embank on a creative journey and explore the world of Marketing and Entertainment. Our course will give you an introductory module that unveils the captivating world of marketing strategies and consumer behaviour. You’ll delve into the psychology of consumer choices, analyse effective advertising campaigns, and understand the nuances of branding techniques.
Areas that may be covered include:
- Introduction to Marketing Strategies & Consumer Behaviour
- Branding Strategies and Consumer Behaviour
- Digital Marketing Strategies
- Marketing’s Role in the Entertainment Industry
Example industry visits could include media workshops, and the New York Film academy, as well as a visit to the globally recognised The New York Times.
Engage in Creative Marketing & Entertainment Workshops
Collaborate with a renowned advertising agency in our digital marketing bootcamp. Participants can delve into digital advertising strategies, content creation, and campaign planning. Guided by advertising professionals, students gain firsthand experience in the dynamic world of marketing.
Venturing into the city for practical experiences in marketing and entertainment unveils the dynamic world of storytelling and audience engagement. Exploring advertising agencies, media production studios, and entertainment headquarters will allow you to delve into content creation, brand management, and social media strategies. You’ll have the chance to explore emerging technologies and radical venues that are shaping the future of marketing and entertainment.
Real World Project
Step into the role of a strategic marketer by devising an integrated marketing campaign for an entertainment project. From consumer behaviour analysis to content creation and digital strategy, you’ll shape a comprehensive marketing plan for use within the entertainment industry.
Experience Practical Projects in this Summer Camp
Embark on an exciting journey into your chosen field as you participate in immersive, hands-on projects that will equip you with the essential skills and knowledge you need to excel.
In our vibrant New York summer programme, you’ll have the unique opportunity to connect with fellow students who share your passion and drive, coming together from all corners of the globe. Collaborate closely within intimate groups of approximately seven students, guided by seasoned experts hailing from diverse industries. These accomplished mentors will not only impart their expertise but also offer you an insider’s perspective on their respective fields.
We take great pride in the quality of our instructors. Rest assured that every educator we bring on board is not only exceptionally knowledgeable but also brimming with enthusiasm to share their wisdom with you. Our ultimate aim is to provide you with an unparalleled learning adventure, and this commitment is what distinguishes Immerse™ as the premier academic summer programme in the heart of New York.
Average class size of 7
1:1 Career Coaching
Professional development workshops
His films have screened across Europe, including at the Tate St Ives, the British Film Institute, and International Film Festival Rotterdam.
Special Speakers from previous summers
Dr Lynda Shaw
Dr Nigel Warburton
The Career Insights programme has been great. I’ve been interacting with so many different people from different cultures and different countries, and it’s been fun to learn new things about business management that I didn’t know earlier. We’ve learned about different things in business like cryptocurrency, marketing, marketing strategies and advertising. We completed our own project about brand management which has been really interesting. In our project, we created our own brand and own product along with an advertising campaign to sell it to consumers.
Throughout the programme, I’ve noticed myself developing and changing into a more confident individual who has more clarity of his future. It gives you more clarity on how to present projects in front of educators, and it gives you an edge over the rest.
Immerse™ Marketing & Entertainment Sample Modules
Module 1 - Introduction to Marketing Strategies & Consumer BehaviourEmbark on an introductory module that unveils the captivating world of marketing strategies and consumer behaviour. You’ll delve into the psychology of consumer choices, analyse effective advertising campaigns, and understand the nuances of branding techniques. This module offers a foundational understanding of the key theories, metrics and terminology used in the study of marketing and entertainment.
Module 2 - Practical ExperienceExposure to the industry brings future careers to life. Workshops may include a session with the Dyson Institute, a robotics master class with the School of Coding plus visits to industry heavyweights like Jaguar Land Rover or Transport for London. You'll get to see for yourself the engineering innovators that are changing the face of the industry.
Module 3 - Real-World ProjectStep into the role of a strategic marketer by devising an integrated marketing campaign for an entertainment project. From consumer behaviour analysis to content creation and digital strategy, you’ll shape a comprehensive marketing plan for use within the entertainment industry.
Module 4 - Professional DevelopmentLinking career development to the world of creativity, this module unveils the diverse spectrum of roles within marketing and entertainment. Encompassing guest lectures, expert discussions, and workshops covering strategic branding and campaign creation, you’ll cultivate pivotal abilities. Personal coaching sessions deliver customised guidance and a career blueprint, establishing lasting value extending beyond your engagement with the Marketing & Entertainment Career Insights programme.
Request a syllabus overview
Request a syllabus overview
Explore New York with our Social and Cultural Enrichment Programme
Immerse Education’s New York Summer School Programmes offer an unparalleled opportunity for students to engage in a rich tapestry of educational and cultural experiences. Beyond the classroom, students have the chance to explore the vibrant city of New York and its iconic landmarks.
From strolling through Central Park and admiring the dazzling lights of Times Square to ascending the Empire State Building for breathtaking panoramic views, the city becomes an immersive classroom itself. Visits to renowned museums and enjoy an iconic Baseball game, as well as historic sites such as the Brooklyn Bridge and Top of the Rock. Immerse Education’s New York summer programmes seamlessly blends learning with exploration, allowing students to cultivate their intellect while creating lasting memories in one of the world’s most vibrant cities.
Live and study in
Experience life as a University Undergraduate in NYC
Our educational experience unfolds in the bustling heart of New York City, renowned as a center of innovation, culture, and endless opportunities. With more iconic landmarks and renowned institutions than anywhere else, New York City serves as your source of inspiration and a gateway to the industries of tomorrow.
Barnard College, Columbia University Accommodation
Students embarking on their educational journey will reside in Barnard College, Columbia University, strategically located in the vibrant heart of the city. Situated in Morningside Heights Manhattan, our accommodation offers convenient access to iconic New York City destinations in every direction. Nestled between bustling neighbourhoods, we take full advantage of our prime location with field trips to industry hubs throughout the city, allowing you to savour the incredible cuisine, rich culture, and storied history the city has to offer. Our accommodations serve as a comfortable and convenient base for your exploration of this vibrant metropolis.
Pastoral care and safety
An accredited provider of academic short courses
Immerse Education is accredited by the British Accreditation Council (BAC), the leading mark of educational quality for the academic sector. Our accreditation with the BAC sends a positive and clear message to students and partners that they are studying with a trusted and reliable provider who has met a series of globally recognised quality assurance standards, both in terms of academic provision and student welfare.
The safety and well-being of our participants is our number one priority, and all staff undergo enhanced background checks and receive thorough safeguarding training before interacting with any students.
For more information, please visit our Pastoral Information page.
Meet Immerse's mentors and
Hi There! My name is Elaine and I'm going to be a second year student at the University of Toronto. Im hoping to pursue my studies in psychology, biology and physiology.
Ian is an Economics student at the University of Toronto in Canada where he is part of the interregional football/soccer team.
BA (Ecole Normale Superieure de Cachon), MSc (College of Europe, Universite Paris-Dauphine), PhD (Universite Paris-Dauphine)
Dylan has been both an Immerse Mentor and a College Manager twice! He's known for going the extra mile to make the Immerse experience exceptional.
Freya is a third year Medical student at St John's College, Oxford University. She is a keen runner and cyclist and has recently enjoyed taking up college rowing.
30th June – 13th July 2024