Marketing & Entertainment Summer School in New York

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Learn the art of marketing in New York, a city that sets global trends and shapes the entertainment industry. Immerse Education’s Marketing & Entertainment summer programme for students aged 15-18 offers a deep dive into marketing strategy, branding, and entertainment management in one of the most influential media capitals of the world. With hands-on projects and insights from New York’s entertainment sector, students will develop the creative and strategic skills needed for future careers in marketing or entertainment. Learn more below to see how New York can boost your career in this exciting field.
This programme is now full. Explore our other New York summer programmes or join our waiting list.
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Career Insights Pathway
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Career Insights Pathway

Industry Experience

Industry Experience

Provides a comprehensive introduction to various professions. Suitable for students starting to consider their future careers and wishing to explore different professions.

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Alumni globally

97%

Participants would recommend Immerse

Explore the Marketing & Entertainment Summer School in New York

Immerse Marketing & Entertainment programmes in New York

Marketing & Entertainment
Course
Diving into marketing, participants study principles, strategies, branding, and entertainment industry dynamics in the context of a leading global market.
Provides a comprehensive introduction to various professions. Suitable for students starting to consider their future careers and wishing to explore different professions.
Career Insights
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Ages 15-18

Explore the Curriculum

Career Insights curriculum is designed to equip you with the industry experience and academic knowledge needed to excel in top professional environments worldwide. 

Project-Based Learning Sessions

In these two-hour sessions, Expert Industry Tutors guide participants through hands-on tasks that provide practical, real-world experience. Each session is designed to equip students with essential skills directly relevant to their chosen field, allowing them to apply theoretical knowledge to practical tasks and gain confidence in industry-related skills.

These sessions cover vital areas such as career exploration, job search strategies, evaluating potential employers, crafting future CVs, and writing impactful cover letters. Each session aims to build a comprehensive skill set that supports participants on their professional journey.

Industry visits offer participants firsthand exposure to their field of interest. Through visits to local companies and on-site guest speaker sessions, students gain invaluable insights into the industry landscape and have the opportunity to network with professionals, helping them understand potential career paths.

Sample industry experiences: Digital Marketing Bootcamp, Secrets of Broadway

Each week, participants receive one-on-one sessions with their dedicated Expert Industry Tutor. These tailored meetings are designed to provide individual feedback and support, ensuring that each student receives guidance suited to their personal development goals.

Module 1 - Fundamentals of Marketing
Understand the fundamentals of marketing, including how to develop a brand, target consumers, and use different marketing channels. This module provides insight into modern marketing techniques and strategies.
Discover how marketing strategies are developed for the entertainment industry. This module covers how to promote films, music, and digital content to engage audiences and drive sales.
Learn about the role of social media in modern marketing, with a focus on influencer marketing. Discover how brands use social platforms to engage audiences and promote products through collaborations.
Create and present a full marketing campaign for a product or service, incorporating all aspects of marketing learned during the programme. Showcase your creativity and strategic thinking skills.
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Sample Timetable

Experience the Summer of Your Life

What Do Our Alumni Have to Say?

Meet Some of Our Marketing & Entertainment Tutors

Our marketing and entertainment tutors provide exceptional motivational and educational support to students exploring these dynamic fields. Leveraging their own industry experiences, they guide students through marketing strategies, entertainment trends, and project work. They ignite creativity by sharing their stories of campaigns, events and experiences; through providing tailored guidance, support, and feedback, they’ll empower students to create their own impressive portfolios. Tutors cater to ESL students, helping them master industry terminology crucial for global marketing and entertainment careers.

Guest Speakers from Previous Summers

Career Insights participants will hear from an influential guest speaker from a variety of inspiring backgrounds.

Suzanne Williams QPM (FORMER SENIOR DETECTIVE)
Former senior detective
Suzanne Williams QPM

An experienced hostage negotiator who has worked on some of the highest profile and dangerous hostage situations across the world, including negotiating in war zones.

Jody Bragger (EX MILITARY OFFICER AND CEO OF MIDNIGHT RUNNERS)
Ex military officer and CEO of Midnight Runners
Jody Bragger

An ex-military officer and CEO of Midnight Runners – the world’s largest independent running community, he is also the founder of the Mogadishu Marathon, the country’s first since the outbreak of war.

Sarah Outen (ADVENTURER AND TRAVELLER)
Adventurer and traveller
Sarah Outen

A British adventurer who has successfully circumnavigated the globe, overcome huge obstacles and endured extreme conditions in remote environments, often alone for months at a time. 

The Immerse Education Difference

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Top University Destinations

Our students secure places at the world’s best universities, including Oxford, Cambridge, Harvard, and MIT. Immerse prepares you to excel and stand out in highly competitive environments.

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Safe and Secure

Students’ safety is our priority. All staff undergo rigorous background checks and safeguarding training, ensuring you can focus on your learning in a protected environment.

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Award-Winning Excellence

Accredited by Aegis and BAC, and recognised with top awards like the Queen’s Award for Enterprise, Immerse Education is trusted for delivering world-class learning experiences.

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Alumni Benefits

Join a lifelong network of alumni and gain access to exclusive events, learning opportunities, and offers from our partners, keeping you connected long after your programme ends.

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Expert Mentorship

Learn from mentors who are current or former students at top universities. Their personalised guidance will give you the insight and support needed to thrive academically.

Enrol in our Programme Today

Save 25% when you bundle Online Research Programme!

Get all the excitement of an In-Person Summer School and gain the 1-on-1 tutoring, Personal Research Project, Accreditation and all other benefits of Online Research programme, when you combine them together.

Ages:
15-18

Dates:

Residence:


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Marketing & Entertainment Summer School FAQs

Why study Marketing & Entertainment at a summer school in New York?
New York is a global hub for marketing and entertainment, home to some of the world’s largest media companies, advertising agencies, and entertainment businesses. Immerse Education’s Marketing & Entertainment summer school offers students the chance to explore how brands build their identity and engage audiences in one of the world’s most influential cities. You’ll learn about marketing strategies, digital advertising, and the business behind entertainment, all while gaining insights from industry professionals.
Immerse Education offers Marketing & Entertainment programmes in other global cities, including San Francisco. Explore our San Francisco Marketing & Entertainment summer school to discover another opportunity to study this exciting field in a world-leading tech and entertainment hub.
You’ll explore topics such as branding, digital marketing, consumer behaviour, media production, and the business of entertainment. The course focuses on how marketing professionals create campaigns that resonate with audiences and how entertainment brands build their global presence. You’ll also learn about the role of technology in transforming the entertainment and marketing industries, from social media to streaming platforms.
Yes, the programme includes hands-on marketing and entertainment projects where you’ll apply your knowledge to real-world challenges. You’ll have the opportunity to create your own marketing campaigns, design branding strategies, and analyse entertainment trends. These projects will help you develop practical skills in marketing, media production, and strategic thinking.
No prior experience is necessary. The course is designed to introduce students to the fundamentals of marketing and entertainment, with expert tutors guiding you through each topic. Whether you’re new to these fields or have an interest in media or business, this programme will challenge and develop your skills.
This summer school provides a strong foundation in both marketing and entertainment, helping you develop the strategic and creative skills needed for future university studies or a career in these fields. You’ll gain practical experience in campaign creation and brand management, and leave with the critical thinking and communication skills that are essential for success in marketing, media, or entertainment industries.
Immerse Education integrates Content and Language Integrated Learning (CLIL) to support ESL students. This approach combines academic content with language development, ensuring that students improve their English proficiency while engaging with subject-specific material. Our experienced tutors use a variety of techniques to enhance understanding and language acquisition. Additionally, they provide personalised feedback and support to help students master subject-specific terminology.

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