If you’re a high school student interested in marketing, you may already be curious about how brands grow, how campaigns go viral, or how companies connect with audiences. Marketing is more than creativity; it combines strategy, consumer psychology, data analysis, and communication. That is why marketing summer programs in New York can be such an exciting way to explore the field early.

Imagine spending your summer in New York City, a global hub for media, advertising, and business. Picture attending workshops on topics like digital marketing, branding, market research, and content creation while working on real-world campaigns and case studies. These experiences offer a mix of academic learning and practical exposure, helping you understand how ideas turn into impactful campaigns.

How do you choose the right marketing summer programs in New York for high school students?

With many options available, it’s important to distinguish between programs that offer surface-level introductions and those that provide hands-on, project-based learning. Some programs focus on lectures, while others emphasize real-world applications like building marketing plans or working on group campaigns. Thoughtful research helps ensure you find a program that aligns with your interests and goals.

In New York, many programs are hosted by universities and specialized providers. These programs often include case studies, group projects, and presentations that mirror real marketing workflows. You might develop a campaign, analyze consumer behaviour, or pitch ideas, building both creative and analytical skills along the way.

You’ll learn from experienced instructors and industry professionals, collaborate with peers from around the world, and develop essential skills such as communication, critical thinking, and strategic planning. Along the way, you’ll gain a clearer understanding of what studying marketing at the university level might truly involve.

To help you get started, we’ve curated a list of 15 Marketing Summer Programs in New York for High School Students. 

For adjacent opportunities, have a look at business summer programs in NYC. For more options, consider summer programs in New York State.

15 Marketing Summer Programs in New York for High School Students

1. NYU SPS High School Academy – Integrated Marketing: Innovation and Strategy

Location: NYU School of Professional Studies, New York City, NY
Cost/Stipend: $2,579 per course (housing optional at $684 extra)
Acceptance rate/cohort size: Selective; limited enrolment per course
Dates: Multiple 1-week sessions June – August
Application Deadline: International: March 14th | Residential: April 29th | Commuter: June 12th
Eligibility: Students worldwide who have completed grades 9, 10, or 11; online application + transcript + 250-500 word essay required. No prior marketing experience required.

NYU’s School of Professional Studies High School Academy runs a one-week Integrated Marketing course as part of its Career Edge series, designed to give high school students a professional-level introduction to the marketing field. The course covers how marketing functions both independently and as part of a broader communications strategy, examining tactical and strategic approaches that drive successful campaigns.

The Career Edge format is non-credit but explicitly designed to help students explore career paths before declaring a college major, an experience that directly informs application essays and interviews. Previous participants have described the site visits as a practical highlight, noting access to agency professionals that would not normally be available to high schoolers.

Why it stands out:  Agency site visits and guest professionals are embedded in the curriculum, not bolted on, giving students direct access to the NYC marketing industry in a structured setting.

2. Immerse’s Marketing & Entertainment Summer Programme in New York

Location: Barnard College (Columbia University), Manhattan, New York City
Cost/Stipend: Varies; financial aid available via bursary programme
Acceptance rate/cohort size: Selective; an average of 7 participants per class
Dates: 2 weeks during the summer; multiple summer cohorts with rolling admissions
Application Deadline: Rolling
Eligibility: Open to domestic and international high school students aged 15-18. Students from all countries are welcome to apply. No prior marketing experience required

Immerse Education’s Marketing and Entertainment programme in New York places students aged 15–18 inside one of the world’s most influential commercial and creative environments. As one of the most immersive marketing summer programs in New York, it combines small-group teaching with study in marketing strategy, branding, consumer behaviour, and entertainment management at Barnard College in the heart of Manhattan.

The Career Insights track is built around industry exposure: students engage in project-based learning, attend workshops with established organizations, and visit offices in New York’s entertainment and media sector. Weekly 1:1 career coaching sessions and personalized feedback on your resume and professional profile are part of the structured experience. The programme concludes with students presenting findings and work to industry professionals, and a certificate of completion is awarded that can be included in college applications and work profiles.

Why it stands out: Residential experience at a Columbia-affiliated campus in Manhattan, with 1:1 career coaching, industry visits, and a certificate directly usable in college applications.

3. Columbia University Pre-College – Marketing & Communications Track

Location: Columbia University, Morningside Heights, Manhattan, NYC
Cost/Stipend: 3-week residential: approx. $12,454; 3-week commuter: approx. $6,310; need-based scholarships available for US residents
Acceptance rate/cohort size: Moderately selective; over 70 courses available
Dates: Session A: June 24th – July 12th | Session B: July 16th – August 2nd
Application Deadline: Rolling; early application recommended, courses fill before the deadline. Early Registration deadline: February 1st.
Eligibility: Students entering grades 9-12 and graduating seniors; residential programme requires age 15+ (must turn 16 by December 31st of programme year). International students are welcome in all tracks. Need-based financial aid is available for US permanent residents only.

Columbia University’s Pre-College Summer Programme offers a Marketing & Communications track as part of its NYC Residential and Commuter programmes, giving high school students access to Columbia’s Morningside Heights campus in Manhattan. Among the most academically rigorous marketing summer programs in New York, it gives students around four hours per day in class with expert instructors covering marketing strategy, communications theory, consumer behaviour, and brand positioning.

A Columbia University Certification of Participation and a written instructor evaluation are awarded at the end of the programme, both of which can support college applications. Need-based scholarships are available for US residents in the commuter and online tracks

Why it stands out: The only programme on this list that places high school students in residence at an Ivy League university in NYC, with a Columbia University certification that directly mentions the institution on application materials.

4. The School of The New York Times – NYC Summer Academy (Business & Media)  

Location: New York Times Building, Midtown Manhattan, NYC (with some sessions at area universities)
Cost/Stipend: Day: $6,195 | Residential: $7,695 per 2-week course; need-based scholarships available
Acceptance rate/cohort size: Small classes; acceptance rate 35-50% depending on track
Dates: Multiple 2-week sessions June – August
Application Deadline: Round 2 Regular Admissions: April 10th
Eligibility: Open to domestic and international students entering grades 10-12 and graduating seniors. Students must be at least 15 years old by the first day of their term. International students are welcome to apply.

The School of The New York Times runs a two-week NYC Summer Academy for high school students, with course tracks in journalism, media, business, fashion reporting, and digital storytelling, all taught by Times journalists and industry experts. For students interested in media-facing marketing summer programs in New York, it offers a strong introduction to how brands, companies, and media organizations communicate with audiences.

Class sizes are kept small throughout. Students must be at least 15 years old and entering grades 10–12 or graduating seniors. Both day and residential options are available, with the residential programme offering a dormitory experience at a New York university.

Why it stands out: Taught by award-winning New York Times journalists inside the Times building, the only programme on this list embedded within an active global newsroom and media operation.

5. FIT – Fashion Institute of Technology Precollege: Advertising, Marketing & Communications

Location: Fashion Institute of Technology, 227 West 27th Street, Manhattan, NYC
Cost/Stipend: 4-day workshops from $235-$440; 10-day courses approx. $550
Acceptance rate/cohort size: Open enrolment; limited seats per course
Dates: Multiple sessions in July
Application Deadline: Rolling; apply before sessions fill
Eligibility: Open to domestic and international students in grades 9-12 as of the fall of the programme year. International students are welcome. No prior experience required.

The Fashion Institute of Technology’s Pre-college programme offers high school students in grades 9–12 access to 10-day summer courses and 4-day workshops in advertising and marketing, cosmetics and fragrance marketing, fashion merchandising, international trade and marketing, and event planning, all at FIT’s campus in Manhattan’s Fashion District. For students exploring industry-specific marketing summer programs in New York, FIT stands out for its focus on fashion, branding, retail, and event-led commercial strategy.

Courses are taught by FIT faculty who work as active industry professionals, and the campus location places you in the immediate orbit of major fashion brands, agencies, and media companies. FIT’s curriculum directly prepares students for the type of portfolio-based application process used by top US marketing and design schools.

Why it stands out: One of the only programmes where the curriculum covers industry-specific marketing tracks cosmetics, fashion, fragrance, and international trade within walking distance of the brands that define those markets.

6. Ladders for Leaders – NYC Marketing & Media Internship

Location: Various businesses, nonprofits, and agencies across New York City’s five boroughs
Cost/Stipend: Free; interns earn $16.50/hour for 25-40 hours/week
Acceptance rate/cohort size: Over 450+ students placed at 200+ organisations across NYC annually
Dates: 6-week summer programme; check the city’s Summer Youth Employment Program for current year dates
Application Deadline: Opens January 5th annually; rolling during the academic year
Eligibility: Open exclusively to NYC residents who are high school juniors and seniors aged 16-19 and are legally authorised to work in the US. Not open to international students without US work authorization.

Ladders for Leaders is a paid internship programme for New York City high school juniors and seniors, placing students at nonprofits, corporations, and government agencies across the city for six weeks during the summer. Before starting, you complete 30 hours of pre-employment training covering resume writing, interviewing, workplace etiquette, business communication, and financial literacy.

For marketing, you can work in media, advertising, and communications, gaining experience in content creation, campaign planning, social media management, data analysis, or client communications. The programme is part of NYC’s Summer Youth Employment Program and is free to participants; interns earn $16.50 per hour for 25-40 hours per week.

Why it stands out: A fully paid internship at a real NYC employer with 30 hours of professional training included making it one of the most practically structured marketing entry points available to high schoolers in the city.

7. Emma Bowen Foundation – Media, Marketing & Tech Fellowship

Location: Multiple US locations, including New York City (placement-dependent)
Cost/Stipend: Free; paid internship – rate set by partner organization; typically competitive
Acceptance rate/cohort size: ~150 new and returning Fellows placed annually
Dates: Minimum 8 continuous weeks; typically starts in May or June; dates set by partner company
Application Deadline: September – April (rolling review cycle); apply as early as possible
Eligibility: Open to high school seniors (at least 18 before internship starts) with a minimum 3.0 GPA, plans to attend a 4-year US college, and US citizenship or permanent residency. Students of colour are particularly encouraged to apply. Not open to international students without US work authorization.

The Emma Bowen Foundation places high school seniors and college students from underrepresented backgrounds in full-time paid summer internships at major media, tech, and communications organizations, including partners such as ESPN, NBC Universal, Bloomberg Media, Paramount, Lionsgate, Forbes, Comcast, and the New York Times. In a marketing placement, you’ll work on real projects including content strategy, social media campaigns, audience analytics, PR support, or promotional material creation, depending on the host company.

Each Fellow is paired with a professional mentor and participates in the annual EBF Summer Conference, a national gathering with networking events, career panels, and sessions led by industry leaders. The Foundation supports Fellows across multiple summers with the same partner, building genuine career relationships over time.

Why it stands out: Full-time paid placement at a major national media brand with a multi-year fellowship structure that can follow you through college rather than a simulation of industry work

8. NYU High School Academy – Career Edge (General Programme with Marketing Track)

Location: NYU School of Professional Studies, New York University, Greenwich Village, NYC
Cost/Stipend: $2,579 per course; optional housing $684
Acceptance rate/cohort size: Selective; limited enrolment per course session
Dates: Multiple 1-week sessions June – August
Application Deadline: International: March 14th | Residential: April 29th | Commuter: June 12th
Eligibility: Open to domestic and international students who have completed grades 9, 10, or 11. International applicants are welcome; the deadline is earlier than for US students.

Beyond the standalone Integrated Marketing course, NYU’s Career Edge High School Academy offers a broader roster of one-week professional exploration courses in marketing-adjacent subjects, including digital photography, entrepreneurship, and media, all taught by industry professionals on NYU’s Greenwich Village campus.

The format combines classroom instruction with field trips to NYC industry locations relevant to each course subject, and the programme positions itself explicitly as a college and career readiness experience rather than a credit-bearing academic course. Students receive a programme certificate, and the residential option places them in NYU student housing in one of New York’s most active neighbourhoods.

Why it stands out: The multi-course format lets students sample different professional fields across the summer, a deliberately exploratory structure suited to students still deciding between marketing, media, and related disciplines.

9. All Stars Project – Development School for Youth (DSY)

Location: New York City (programme sites and internship placements across NYC)
Cost/Stipend: Free; paid summer internship upon placement
Acceptance rate/cohort size: Open to qualifying NYC youth
Dates: 10-week school year programme with paid summer internship to follow; check allstars.org for current cycle dates
Application Deadline: NYC students aged 16-21
Eligibility: Open to NYC residents aged 16-21. Primarily serves local NYC youth; not designed for international students or students relocating to NYC for the summer. Must be legally authorized to work in the US.

The All Stars Project’s Development School for Youth is a 10-week after-school programme (with placement into a paid summer internship) for NYC students aged 16–21. During the programme, you work through leadership and professional development with sessions involving corporate partners and business leaders from companies including Paramount Global, JPMorgan Chase, MetLife, EY, and RBC Capital Markets.

After completing the school year phase, you are placed in paid full-time summer internships in fields that can include marketing, communications, entertainment, and media, gaining direct professional experience under employer supervision. The programme explicitly develops public speaking, networking, resume writing, interviewing, and workplace presence practical skills that marketing careers require from day one.

Why it stands out: The programme pairs professional development training directly with a paid real-world internship placement, one of the most structurally complete pathways to a marketing or media role for NYC high schoolers.

10. The Metropolitan Museum of Art – High School Internship (Marketing & Communications)

Location: The Metropolitan Museum of Art, 1000 Fifth Avenue, Manhattan, NYC
Cost/Stipend: Free; paid at approximately the New York State minimum wage for hours worked
Acceptance rate/cohort size: Competitive; limited placements available
Dates: Summer internship June – August; school-year programme also available.
Application Deadline: Summer 2026 application details posted in February
Eligibility: Open to students currently enrolled in grades 9-11 who are NYC-area residents (NY, NJ, and CT students considered for some tracks). The programme is not open to international students who are not local residents.

The Metropolitan Museum of Art’s High School Internship Programme places NYC-area students in departments across the museum, including Marketing, Communications, Social Media, Education, and Curatorial for 10–20 hours per week. As one of the more hands-on marketing summer programs in New York, it gives students experience with exhibition press previews, media event preparation, advertising and marketing campaigns, and social media content.

The programme also includes Career Labs, structured sessions where you learn directly from professionals across museum departments and regular contact with the museum’s professional network. Students receive a stipend at roughly the New York State minimum wage for hours worked. 

Why it stands out: A paid placement inside one of the world’s highest-profile cultural institutions with direct access to a marketing and communications operation that serves a global audience alongside structured professional development sessions.

11. Columbia University Pre-College – Online Summer (Marketing & Business Courses)

Location: Online (live synchronous sessions; Columbia-hosted platform)
Cost/Stipend: Approx. $3,965 per 2-week session; $2,815 per 1-week session; need-based scholarships available for eligible US residents
Acceptance rate/cohort size: Moderately selective; same content as NYC residential programme
Dates: 2-week and 1-week sessions, July – August
Application Deadline: Rolling; Early Registration deadline February 1st; apply early, courses fill before the deadline
Eligibility: Open to domestic and international students entering grades 9-12 and graduating seniors from anywhere in the world. No travel to New York required. Need-based financial aid is available only to US permanent residents.

For students who want the Columbia curriculum without relocating to New York, the Online Summer programme offers 2-week and 1-week courses, including tracks in Marketing & Communications, Business & Entrepreneurship, and Economics, through Columbia’s live online learning platform.

Courses are taught by Columbia instructors using the same content as the NYC residential programme and are structured around daily live sessions with class discussions, debates, simulations, and group projects. You receive a Columbia University Certification of Participation and a personal written evaluation at the end. The format is particularly useful for international students who cannot attend the in-person programme.

Why it stands out: The only programme that delivers Columbia University-level marketing content with an Ivy League certification to students globally, without requiring travel to New York.

12. FIT Precollege – Cosmetics & Fragrance Marketing (4-Day Workshop)

Location: Fashion Institute of Technology, 227 West 27th Street, Manhattan, NYC
Cost/Stipend: From $235-$440 (4-day workshop)
Acceptance rate/cohort size: Limited seats per workshop
Dates: Multiple sessions in July
Application Deadline: Rolling; register before sessions fill
Eligibility: Open to domestic and international students in grades 9-12 as of the fall of the programme year. International students are welcome; no visa documentation is provided by FIT. No prior experience required

FIT’s 4-day Cosmetics and Fragrance Marketing workshop gives high school students in grades 9–12 a focused introduction to one of New York’s most distinctive commercial sectors. The course covers consumer behaviour in the beauty industry, brand positioning, product development, trend analysis, and the intersection of marketing and retail in the cosmetics space.

Taught by FIT faculty who are active professionals in the beauty and fragrance industries, sessions take place on the FIT campus in the Fashion District, the epicentre of the US beauty business. You leave with a concrete understanding of how marketing strategies are developed for consumer products, grounded in a sector where New York holds genuine global influence. No prior marketing knowledge is required.

Why it stands out: A sector-specific marketing course in one of the world’s most commercially significant beauty markets, the Fashion District campus provides direct geographic context that online programmes cannot replicate.

13. Vogue College of Fashion – Vogue Summer School: Fashion Business (NYC)

Location: New York City (Vogue HQ, designer studios, and programme facilities across Manhattan); residential option in Lower Manhattan
Cost/Stipend: Residential Program: $7,695 | Day Program: $6,195; non-refundable initial payment of $1,500 required upon acceptance; flexible payment plans available
Acceptance rate/cohort size: Selective; holistic admissions review; diverse global student community
Dates: Starts from June 7-19; 2-week summer sessions
Application Deadline: Priority Admissions: February 27th | Round 1 Regular: March 13th | Round 2 Regular: April 10th; $50 application fee
Eligibility: Open to domestic and international high school students entering grades 10-12 and graduating seniors. Must be at least 15 years old by the first day of the programme. Students from all countries are welcome to apply; the programme does not provide US visa documentation.

As one of the most specialised marketing summer programs in New York, Vogue College of Fashion’s Vogue Summer School: Fashion Business gives high school students a focused introduction to fashion business strategy, branding, marketing, and brand positioning. Students learn through small-group seminars, team projects, and industry site visits led by award-winning Vogue and Condé Nast journalists alongside industry experts.

The programme culminates in teams producing and pitching an original fashion business concept to an industry panel. Students stay in dorm-like facilities in Lower Manhattan (residential option) or attend as day students. The programme is designed specifically for high schoolers exploring college majors in fashion business, marketing, or management.

Why it stands out: The only programme on this list taught directly by Vogue and Condé Nast staff inside the Vogue HQ itself, with a team business pitch as the culminating deliverable.

14. NextGen Bootcamp – Social Media Marketing Summer Programme (NYC / Live Online)

Location: Midtown Manhattan, NYC (in-person); Live Online via Zoom (remote option)
Cost/Stipend: $1299
Acceptance rate/cohort size: Small class sizes (typically 8-15 students) for personalized attention
Dates: Multiple 2–3 week sessions, June – August
Application Deadline: Rolling; register before sessions fill
Eligibility: Open to domestic and international high school students. The live online option is accessible to students worldwide. The in-person NYC option requires students to be based in or able to travel to New York City. No prior marketing experience required.

NextGen Bootcamp’s Social Media Marketing course is a hands-on, instructor-led programme available both in-person in New York City (near NYU and the Empire State Building) and live online via Zoom. You learn platform-specific marketing strategies for Instagram, TikTok, Facebook, and YouTube, covering content creation, audience analytics, campaign planning, and growth tactics.

The course is designed for beginners with no prior marketing experience and runs as a series of structured sessions with active instructor interaction. Participation in the in-person option places students in a classroom environment in Midtown Manhattan, with access to professional instructors and peer collaboration in a structured bootcamp format. Sessions are typically 2–3 weeks in length.

Why it stands out: One of the only programmes that teaches platform-specific social media marketing skills, Instagram, TikTok, and YouTube in an active, hands-on format, with both NYC in-person and live online options.

15. Youth About Business – Columbia Business School Summer Camp

Location: Columbia Business School, Uris Hall, Morningside Heights, Manhattan, NYC
Cost/Stipend: $1000
Acceptance rate/cohort size: Limited to 50 students
Dates: 5 days in July
Application Deadline: limited seats fill quickly
Eligibility: Open to domestic and international high school students aged 14-17. International students are welcome to apply. Scholarships are available for qualifying students.

Youth About Business (YAB) is a 5-day business camp hosted at Columbia Business School each summer, designed for high school students aged 14–17. You take on executive roles, negotiate simulated business deals, and present strategies to professional panels across different business functions, including marketing, finance, and operations.

The programme targets students new to business, those in business clubs, and high-potential students seeking challenge; it focuses on confidence-building, leadership, career exploration, and professional networking. Completing the programme at Columbia Business School’s Uris Hall on the Morningside Heights campus gives students direct experience of how one of the world’s leading business schools operates.

Why it stands out: Hosted at Columbia Business School with hands-on executive simulations and professional panel presentations, one of the most direct previews of university-level business education available to high schoolers at this price point. 

Marketing Today, Career Discovery Tomorrow

Choosing the right summer experience can sharpen your interests, build confidence, and reveal how marketing works in practice before university decisions start feeling real too.

The best marketing summer programs in New York do more than introduce big ideas. They offer direct exposure to branding, strategy, consumer behaviour, and research.

Whether you want academic challenge, industry insight, or hands-on projects, these programmes help you test your interests and imagine where marketing knowledge could take you.

Ready for your next step? Explore our Career Exploration blogs to discover paths into medicine, law, software engineering, international relations, and more with clarity today confidently.