If you’re a high school student interested in marketing, you’ve probably noticed how brands influence almost every part of daily life. From social media campaigns and viral trends to product launches and global advertising strategies, marketing shapes how companies connect with audiences and grow their businesses. Marketing summer camps for high school students give you a practical way to explore the field through hands-on projects, real-world case studies, and collaborative learning.

Imagine spending your summer developing a branding strategy, designing a social media campaign, analysing consumer behaviour, or pitching marketing ideas to industry professionals. These programmes help you understand the creative, analytical, and strategic thinking that drives modern marketing.

How to find the best marketing summer camps for high school students?

Of course, not all marketing programs offer the same level of engagement or industry exposure. Some rely mainly on lectures and introductory content, while others emphasize hands-on projects, mentorship, case competitions, and interactions with marketing professionals. Choosing the right program can make a significant difference in both your learning experience and your understanding of the industry.

Today, universities, business schools, and educational organizations offer exceptional marketing opportunities designed specifically for high school students. Whether you’re considering a future career in marketing or simply want to understand how businesses build brands and reach customers, these camps can help you develop valuable skills while exploring one of the most dynamic areas of business.

To help you find the best opportunities, we’ve compiled a list of 15 Marketing Summer Camps for High School Students. They’ve been selected for their academic quality, practical learning experiences, and exposure to real-world marketing concepts.

For adjacent opportunities, consider the business management program.

15 Marketing Summer Camps for High School Students

1. Georgetown Marketing & Personal Branding Academy

Location: Georgetown University, Washington, DC
Cost/Stipend: $6,465 residential; $5,075 commuter
Acceptance rate/cohort size: Limited spots
Dates: June 21st – July 3rd (2 weeks)
Application Deadline: Rolling; apply early as sections fill quickly
Eligibility: High school students; open to international students

One of the few marketing summer camps with an explicitly client-based project, Georgetown’s Marketing & Personal Branding Academy covers marketing fundamentals through an intercultural lens, combining personal branding, digital marketing, data analytics, content strategy, customer empathy, and purpose-driven marketing across two weeks of residential and commuter programming.

Teams work with a DC-based client on a live marketing brief throughout the program, developing and presenting an integrated marketing campaign and brand strategy by the final week. You will build and pitch a personal brand strategy during the program, which can be useful for college interviews, job applications, and professional networking. The program is offered in partnership with Georgetown University’s School of Continuing Studies.

Why it stands out: Guest speakers from specializations including data analytics, creative direction, and consumer research give you exposure to marketing career paths that extend well beyond the most visible roles in the field.

2. Immerse Education’s Marketing & Entertainment Summer School

Location: Barnard College, New York City, NY
Cost/Stipend: Varies; summer school scholarship available through our bursary programme
Acceptance rate/cohort size: Selective; an average of 7 participants per class
Dates: 2 weeks in the summer
Application Deadline: Multiple summer cohorts; rolling admissions
Eligibility: Students from all nationalities aged 15 to 18

This program aims to help high school students like you build a strong foundation for a career in marketing and entertainment. It equips you with the fundamental knowledge to succeed in the fields, teaching you branding, digital marketing, and media production. During the two-week program, you will be involved in a range of activities, including participating in group workshops, completing an independent research project, going on site visits, and attending expert-led seminars.

By engaging you in such activities, Immerse Education ensures that you enhance your skills in creativity, strategic planning, problem-solving, and communication. More importantly, the program will assign a product or a service for which you will develop and share a marketing campaign using everything you learned during the program. 

Why it stands out: The summer school will expose you to different marketing and media formats, thus helping you decide the best career path for you in the field of marketing

3. Tufts Marketing Essentials

Location: Tufts University, Medford, MA
Cost/Stipend: Commuter $4,225 / Residential $5,750
Acceptance rate/cohort size: Selective
Dates: July 19-31
Application Deadline: May 11th
Eligibility: Entering grades 10-12, or current-year high school graduate; open to international students

As a two-week marketing summer camp, Tufts University’s Marketing Essentials covers the core disciplines of professional marketing: consumer behavior, brand strategy, digital marketing, market research, and campaign planning. You develop and present a comprehensive marketing campaign by the end of the program, applying industry-standard frameworks.

Instruction is led by Tufts faculty with backgrounds in marketing and communications. The program concludes with a campaign presentation to a panel of professionals, giving you practice pitching marketing ideas to an audience with industry experience before you enter college. 

Why it stands out: Boston is home to major advertising agencies, including Arnold Worldwide and Hill Holliday, giving you geographic proximity to one of the most concentrated agency markets in the country during the program.

4. NYU SPS Integrated Marketing: Innovation and Strategy

Location: New York University, New York, NY
Cost/Stipend: Tuition $2,579; optional housing $684; application Fee: $50
Acceptance rate/cohort size: Selective
Dates: Multiple one-week sessions
Application Deadline: Residential: April 29th; Commuter: June 12th; International: March 14th
Eligibility: Grades 9-12; open to international students

NYU’s Integrated Marketing: Innovation and Strategy is a one-week marketing summer program offered through the NYU School of Professional Studies High School Academy. You cover integrated marketing communications, brand positioning, consumer insight, and campaign strategy with instruction on NYU’s Greenwich Village campus.

The School of Professional Studies focuses on applied, practice-based learning, which shapes how case studies and exercises are framed throughout the week. Optional on-campus housing is available for those traveling from outside the city. You earn an official NYU High School Academy certificate of completion, issued by one of the most recognized universities in the country.

Why it stands out: New York City hosts the highest concentration of advertising agencies and media companies in the United States, placing this one-week program in the center of the industry that the curriculum is preparing you for.

5. Syracuse University Newhouse Creative Advertising: Art Direction & Copywriting

Location: Syracuse University, Syracuse, NY
Cost/Stipend: Residential $4,995 / Commuter $4,024
Acceptance rate/cohort size: Selective
Dates: July 19-31
Application Deadline: May 1st (tentative based on previous years)
Eligibility: Rising sophomore, junior, or senior; or current-year high school graduate; open to international students

The S.I. Newhouse School of Public Communications at Syracuse University is consistently ranked among the top communications schools in the country. This marketing summer camp puts you inside the Newhouse curriculum for two weeks, focused specifically on the creative disciplines of advertising: concepting, copywriting, and art direction. You work on advertising campaigns under the guidance of Newhouse faculty, using the school’s professional production facilities.

By the end of the two weeks, you will have developed a portfolio of advertising work you can submit alongside future college applications or creative portfolio reviews. The two-week residential option places you on campus with other pre-college students throughout the program.

Why it stands out: Newhouse is ranked among the top three undergraduate advertising programs in the United States by multiple national media rankings, making it one of the few programs on this list at a school with that specific standing in advertising.

6. Camp Business at Drexel LeBow

Location: LeBow College of Business, Drexel University, Philadelphia, PA
Cost/Stipend: $950 (commuter) or $2,000 (residential); limited alumni-sponsored need-based scholarships available
Acceptance rate/cohort size: Selective
Dates: Residential: July 13-17 & July 27-31; Commuter: July 20-24
Application Deadline: TBA
Eligibility: Rising high school sophomores, juniors, and seniors; open to international students

Camp Business at Drexel’s LeBow College of Business is a one-week program covering accounting, marketing, finance, management, and business strategy, making it a broader business option among the many marketing summer camps for high school students. Sessions are taught by LeBow faculty across multiple disciplines.

The format combines lectures by professors, interactive coursework, and team-building exercises that introduce you to how different business functions connect. Residential sessions include overnight accommodations in a Drexel residence hall, giving you a full campus experience. You’ll receive a certificate of completion from LeBow College of Business at the end of the week. 

Why it stands out: You’ll dive into core business concepts and real-world economics early, helping you build a foundational understanding.

7. Wharton Global Youth Program: Essentials of Entrepreneurship

Location: The Wharton School, University of Pennsylvania, Philadelphia, PA
Cost/Stipend: $8,299; includes housing, meals, instructional materials, and certificate
Acceptance rate/cohort size: Selective
Dates: June 7-19, June 21st – July 3rd, July 12-25, July 26th – August 8th
Application Deadline: Priority deadline: January 28th; Final deadline: March 18th
Eligibility: Current high school students in grades 9-11; international applicants welcome

Wharton’s Essentials of Entrepreneurship is a two-week residential program at the University of Pennsylvania for students who want to explore the foundations of launching a startup. The curriculum covers innovation, customer discovery, business model generation, brand identity, marketing narrative, and entrepreneurial financing, with sessions led by Wharton faculty and doctoral instructors. You’ll conduct independent market research using tools like Google Scholar and the UN Sustainable Development Goals, build and test a Minimum Viable Product, and develop a professional pitch deck throughout the two weeks.

The program culminates in a pitch competition where you present your startup concept to a panel of judges and receive direct, structured feedback. You’ll also attend the Wharton Global Youth Speaker Series, which has featured the Dean of the Wharton School and faculty members covering topics ranging from AI to negotiation to social impact. Extracurricular activities and weekend programming are available each evening during the residential session.

Why it stands out: You’ll develop a startup concept and present it to a panel of judges at the end of the program, giving you structured practice in how ideas are evaluated before they reach the market.

8. Wake Forest Sports Marketing Institute

Location: Wake Forest University, Winston-Salem, NC
Cost/Stipend: $3,500 (residential, all-inclusive)
Acceptance rate/cohort size: Selective
Dates: July 19-24
Application Deadline: Varies by cohort
Eligibility: Current grades 9-12; open to international students

Wake Forest University’s Sports Marketing Institute stands out among marketing summer camps for high school students because it focuses specifically on sports marketing strategy, brand sponsorship, fan engagement, and sports media. You work on case studies and projects drawn from professional sports properties under the guidance of Wake Forest faculty and industry guests. The all-inclusive fee covers housing, meals, and program materials for the full week on Wake Forest’s campus in Winston-Salem.

The curriculum covers how brands connect with sports audiences, the structure of sponsorship agreements, and the role of digital platforms in sports properties. Sports marketing is a distinct professional specialty, and this program is one of the few pre-college programs that covers it as its exclusive subject rather than as a module within a broader marketing curriculum. You’ll also interact with professionals working in sports marketing throughout the week.

Why it stands out: Wake Forest is consistently ranked among the top 30 national universities in the United States, giving this program a more selective institutional setting than most sports marketing courses available to high school students.

9. UNC Chapel Hill Explore@UNC Advertising & Public Relations

Location: University of North Carolina at Chapel Hill, Chapel Hill, NC
Cost/Stipend: $575 per week
Acceptance rate/cohort size: Selective
Dates: Four one-week sessions: June 22-26, June 29th – July 3rd, July 6-10, July 13-17
Application Deadline: Varies by cohort
Eligibility: Entering grades 9-12; open to international students

UNC Chapel Hill’s Explore@UNC Advertising & Public Relations track is a one-week commuter marketing summer program offered across four consecutive weekly sessions on UNC’s campus. You study advertising strategy, PR writing, media relations, and brand communications under the guidance of UNC faculty and working professionals.

UNC’s Hussman School of Journalism and Media is ACEJMC-accredited, and the summer tracks draw on its faculty and curriculum resources. Both Hussman School faculty and active industry professionals lead every session, giving you perspectives from academic and professional vantage points in the same week.

Why it stands out: Chapel Hill sits within North Carolina’s Research Triangle, a region home to major corporate headquarters and technology companies, giving the program access to advertising and PR professionals nearby.

10. Mizzou Advertising and Public Relations Workshop

Location: Missouri School of Journalism, Columbia, MO
Cost/Stipend: Varies
Acceptance rate/cohort size: Selective
Dates: June 21-26
Application Deadline: Contact jhporter@missouri.edu to be added to the waitlist
Eligibility: Domestic high school students

Founded in 1908, the Missouri School of Journalism is the oldest accredited journalism school in the world. Its Advertising and Public Relations Workshop is a one-week residential marketing summer program built around the school’s professional practice curriculum. You work inside Mizzou’s journalism building using the same facilities as enrolled students.

The curriculum covers advertising strategy, PR writing, media planning, and campaign development across the week. The Missouri School of Journalism holds ACEJMC accreditation and is consistently cited as one of the leading advertising and public relations programs globally. Instruction is led by Mizzou faculty and professionals active in the field.

Why it stands out: Mizzou pioneered the Missouri Method of journalism education, in which coursework takes place in active professional settings rather than simulated classroom projects, and the advertising and PR workshop applies that same approach.

11. UGA Advertising and Public Relations Summer Youth Camp

Location: University of Georgia, Athens, GA
Cost/Stipend: $530-$1,255 (day and overnight options)
Acceptance rate/cohort size: Selective
Dates: June 14-18
Application Deadline: Contact gc-youth@uga.edu for waitlist and availability
Eligibility: Domestic high school students, ages 14-17

The University of Georgia’s Advertising and Public Relations Summer Youth Camp is a one-week program offered through UGA’s Grady College of Journalism and Mass Communication. You study advertising strategy, PR writing, media relations, brand communications, and digital content creation on UGA’s Athens campus. Instruction is led by Grady College faculty and working advertising and PR professionals.

Grady College holds ACEJMC accreditation, the same credential that marks degree programs in journalism and mass communication as meeting professional industry standards. The day and overnight options give you flexibility depending on proximity to Athens and your budget. The program is one of the few at this price point that places you in a curriculum delivered by nationally accredited faculty.

Why it stands out: UGA is a member of the Association of American Universities, a consortium of 71 leading research universities in North America, placing this program within one of the country’s more selective public research university systems.

12. Penn State Bellisario Social Media & Content Creator Camp

Location: Penn State University, University Park, PA
Cost/Stipend: Early: $1,500 / Regular: $1,700; includes room and board
Acceptance rate/cohort size: Selective
Dates: July 5-10
Application Deadline: Early registration by April 30th; Regular registration: May 31st
Eligibility: Domestic high school students ages 14-18 as of July 1st

Penn State’s Donald P. Bellisario College of Communications offers a Social Media & Content Creator Camp, a one-week residential marketing summer camp focused on content strategy, social media marketing, and digital brand building. You work on creating and distributing content across platforms, studying audience analytics, brand voice, and social media campaign structure. The program is led by Bellisario College faculty and professionals working in digital marketing and content creation.

The all-inclusive registration fee covers housing and meals at Penn State’s University Park campus. The Bellisario College’s production facilities, including editing suites and recording studios, are available during the camp week, giving you hands-on experience with professional tools rather than lecture-only instruction.

Why it stands out: The Bellisario College is named after television producer Donald Bellisario, creator of NCIS, Magnum P.I., and JAG, whose $30 million gift to Penn State reflected the entertainment industry’s direct investment in the school’s communications programs.

13. Rutgers Marketing & Product Innovation Summer Academy

Location: Rutgers University, New Brunswick, NJ
Cost/Stipend: $2,899
Acceptance rate/cohort size: Selective
Dates: July 26th – August 1st
Application Deadline: May 29th (domestic students)
Eligibility: Ages 16-18; completing sophomore or junior year; open to international students

Rutgers University’s Marketing & Product Innovation Summer Academy is a one-week residential program covering market research, brand strategy, consumer behavior, digital marketing, and product development.

You work through the full cycle of taking a product concept from market research to marketing strategy during the week, applying each stage of the process in sequence. The program is run through Rutgers’ pre-college division at one of the largest AAU research universities in the country. The New Brunswick campus gives you a full university environment for the week.

Why it stands out: The product launch framework used in the curriculum mirrors the workflow brand managers follow at consumer packaged goods companies, making it one of the few marketing summer programs whose structure maps directly to a specific professional career track.

14. Montclair State Influencing, Marketing, and Creative Strategy

Location: Montclair State University, Montclair, NJ
Cost/Stipend: $1,900 (includes tuition, housing, meals, activities, and field trips)
Acceptance rate/cohort size: Selective
Dates: July 26th – August 1st
Application Deadline: November 25th – rolling
Eligibility: Domestic high school students

Montclair State University’s Influencing, Marketing, and Creative Strategy program is a one-week residential pre-college course focused on digital marketing, brand storytelling, and the business of social media and influencer marketing. You study content strategy, personal branding, campaign planning, and the analytics behind social media platforms throughout the week.

The program includes field trips and co-curricular activities alongside the coursework. Montclair State’s campus is located in northern New Jersey, approximately 14 miles from New York City, and the program draws on the region’s proximity to major advertising and media companies to provide curricular context.

Why it stands out: The creator economy is estimated at over $250 billion globally, and this program is one of the few pre-college marketing courses designed specifically around its business structures and monetization strategies.

15. Saint Mary’s Business and Marketing Summer Institute

Location: Saint Mary’s College, Notre Dame, IN
Cost/Stipend: $799 (includes overnight accommodations and 1 hour of college credit)
Acceptance rate/cohort size: Selective
Dates: July 19-24
Application Deadline: Contact camps@saintmarys.edu to register
Eligibility: Domestic high school girls entering grades 9-12

Saint Mary’s College Business and Marketing Summer Institute is a one-week overnight program covering marketing strategy, brand development, digital marketing, and entrepreneurial thinking. You work on marketing projects and presentations throughout the week on the Saint Mary’s campus, adjacent to the University of Notre Dame in South Bend, Indiana.

Overnight accommodations and 1 hour of transferable college credit from Saint Mary’s College make this the most cost-efficient option for combining a marketing curriculum with an academic credential. The one college credit earned during the week may be transferable depending on your future institution’s policies. The program is designed specifically for high school girls.

Why it stands out: It maintains a formal cross-registration relationship with the University of Notre Dame, giving this program a direct academic connection to one of the most recognized research universities in the country.

From Marketing Projects to Career Direction

A summer spent creating campaigns can reveal what genuinely interests you, whether that’s audience research, brand storytelling, analytics, entrepreneurship, or media strategy.

The marketing summer camps for high school students included in this guide introduce areas such as personal branding, sports marketing, advertising, content creation, and product innovation.

By working on pitches, client briefs, case studies, and campaign plans, you can start seeing which marketing roles match your strengths.

Curious where those skills could lead? Visit our Career Exploration blogs for guidance on industries, roles, skills, and future pathways.